28th May 2021

Things you only know if you’re a mum of a lockdown baby…

As we emerge from lockdown, not so much butterflies; but overwhelmed moths who’ve been nesting in a musty old coat for 50 years, it’s tempting to try and forget the whole thing happened.

But, before you flutter to the bar with mascara on your eyelashes and a babysitter rummaging through your snack drawer, we think it’s time, with our friends at Pampers (who’d also like to offer you a great prize for your troubles!), to take stock and look back at all the things you only know if you’ve been through the previously unimaginable: caring for a little one in a pandemic.

YOU’RE MORE RESILIENT THAN YOU EVER IMAGINED

It’s definitely not brand-new information that mums have lacked much-needed support over the last year and a bit. With many services for new parents shut or running remotely and so many months of not being able to see friends and family properly, if at all, you’ve been forced to figure things out all by yourself (well, with a bit of help from your mates on Mush…). Being a parent can be challenging at the best of times, but you did it in a pandemic! We hope you know how amazing you are. There really ought to be a certificate.

YOU SECRETLY KNOW THAT A FEW THINGS WERE EASIER


The best kept parenting secret of lockdown? There was some stuff you didn’t need to worry about. Feeding your baby in a cafe or shopping centre? Figuring out how to pack a day’s worth of clothes, nappies and assorted paraphernalia into your changing bag? Not necessary when you’re just doing three circuits of the local park. Of course, we’d rather things had been different, but we did come to appreciate some of those unexpected home comforts and bonding opportunities.

YOU’RE A HUGE BELIEVER IN THE POWER OF COMMUNITY

A new study by Pampers reveals that 74% of UK parents feel closer to their neighbours than they did pre-pandemic and we’ve certainly seen plenty of evidence of this. Slices of cake left on doorsteps, offers to do the shopping for you, plus all those smiles and waves as you trudged around the local streets with your little one… these encounters can make all the difference. You’ve made friends (or at least friendly acquaintances…) for life!  

IT’S AMAZING WHAT YOU CAN LEARN ON ZOOM

All your mum and baby entertainment happened from the comfort of your own living room. It turns out the actions to Wind The Bobbin Up are trickier to pick up when you’ve got a dodgy broadband connection, but at least there’s the option to switch your camera off if a sudden nappy change is needed. We know from our hundreds of Mush virtual meetups that baby classes by Zoom can feel just as fun and connected as the real thing. 

IT’S BEEN REALLY TOUGH FOR SOME OF YOU…

Unfortunately, it hasn’t been snuggles and biscuits for everyone – the Pampers survey of more than 2,000 parents of 0-3 year olds also revealed that 48% of parents have needed to access a baby bank as they struggled to get hold of nappies and other essential baby items. 

But all is not lost, as 47% of parents are feeling more philanthropic – supporting charitable causes more than they did pre-pandemic. It looks like those community bonds are here to stay!  In response to this, Pampers is working with TV presenter Alex Jones, to encourage communities to come together and help make the lives of mums and babies better, through its Power of Local initiative. As parents leaned on their local community for support, they forged links they hope will continue beyond lockdown. Working with charity partner, Little Village, the leading baby bank charity in the UK, Pampers will donate over half a million nappies to local baby banks across the UK.

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