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Best of 2017: Trends of the year

Published 7th December

Delighted to be part of Apple’s annual round-up and it’s bloomin’ great that parent tech is being recognised as an important trend.

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Women & Tech

Published 13th October

As part of Women & Tech week, The Pool met Sarah Hesz and Katie Massie-Taylor to discuss how a chance meeting inspired them to create the parenting app Mush

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The Hottest startups in London

Published 29th September

As London’s startup community awaits the result of Brexit negotiations – and its impact on single-market access – one might think tech would have ground to a halt. But growth continues: the last 18 months have seen billion-dollar valuations for TransferWise, Funding Circle and Improbable, and a near-unicorn valuation for Deliveroo. Property tech is a hot sector and banking remains vital, but, like the capital’s citizens, its strength is in diversity. “The energy and excitement is fantastic – new money is flowing in and businesses created every day,” says Martha Lane Fox, founder of doteveryone.

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Meet the women who set up Mush: the new ‘Tinder for mums’

Published 30th March

Katie Massie-Taylor met Sarah Hesz on a cold and rainy morning in south-west London. As meet-cutes go, it wasn’t particularly auspicious.
“We were the only ones in the playground and Sarah came up and awkwardly chatted me up – she asked for my number within two minutes,” Katie laughs. “We went on to see each other every day – doing what we would otherwise have done alone, together.”

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